T-Mobile uses something called Salesforce, this information system while it functions like software it is an all cloud driven database.  Used on a daily basis to track activity of employees, generate reporting, sales leads as well as help win new business.  Now entire companies have the ability to work together and engage with each other and customers.   This type of technology is essential in a sales environment; it will help you develop your long term strategic plans with a customer, while keeping all of the information at your fingertips. To be considered valuable you need to have reliability, security, and be simple to understand.  Salesforce is all of these things and more, it also functions as a lead generator.  These leads are plugged into the system and filtered down to the appropriate region, market and then down to the sales rep level.

The information put into this system by the employees helps managers verify the activity that is happening as well as track progress of contracts being signed, review company spends, employee size and opportunities within accounts.  Salesforce has multiple functions and is easy to use and understand, the data that is compiled can also generate many different required sales reports.  An additional benefit of this Information system is that of course, there is an app for that.  You can download Salesforce onto your smart phone and track your activity and see your leads while on the go no matter where you are.  This has T-Mobile by helping their employees become more productive daily, which in turn of course makes more financial sense for a company.  You want your employees to work smart and be as efficient as they can be, this allows that.