Social Media Monitoring

I work in the Business to Business space for T-Mobile and social media has recently become a huge outlet and opportunity for us. This is specifically being utilized in what we call out Advantage Program. Our Advantage program offers large corporations the opportunity to offer their employees a discount on their personal handsets for themselves and their family members as well as some other additional perks. Recently T-Mobile has partnered with some of these corporations and have begun utilizing Facebook and Linked In as a means of additional advertising. This works in a few different ways, one being the obvious, "Like Us" on Facebook, this will give you the ability to see our latest and greatest offers and promotions. The other and where we are really seeing the biggest impact is; on your FB page you would normally specify where you work. For example let's say you work at GE, GE currently recevies a 15% discount on T-Mobile service, so everytime you log into your FB account, on the right hand side of your page there is an advertisment for T-Mobile with your employee discount listed. When the ad is clicked on it automatically drives you to T-Mobiles online portal specifically designed for GE. This option of advertising through social media has really helped drive T-Mobile's business, with so many people now doing the majority of their shopping online this has given T-Mobile another revenue avenue